Job: 2019 Wedding Dj Services Pre-Spring Promo
Published: March 4, 2019 on Social Media
Summary: 2 min Company profile video and video loop for his website
Purpose: To garner new business in 2019 by demonstrating past feats and showcasing a high end wedding set up as a backdrop for explaining credibility.
Target Audience: Engaged couples in the Chicagoland area ages 21-45
Client expressed his 2019 goals of selling more wedding packages. We decided to highlighting his strengths as a long time Club Dj but really boast about his responsibilities as a coordinator, MC and Dj for special occasions such as weddings. By having the client look directly in camera we broke we made him approachable. We showcased an authentic blurb from weddingwire.com and superimposed award plaques midway through the video. At the tail end we snuck in a shot call to action about his Photobooth packages that he also offers. Another in demand product in his target market. The client wrote original copy based on 4-6 prompt questions we provided to help craft the genuine answers consumers want to hear from a vendor such as himself.
ROI: Increased engagement and leads which led to wedding bookings on the same day the video was first published.