The Boathouse Mark was developed with the constant qualities of the space in mind –the Prarie-styled architecture, the view of the water and the sunset.
The contained fluidity surrounding the brand is representative in both the replacement of the waves in the Mark with dates as well as in the balanced-scatter of details on each flyer. This contained fluidity is perceived in the pond the Boathouse overlooks and in the changing of the space for events and seasons.